UHD TV sales to top 100 million in 2018, Europe to reach 44 per cent penetration by 2022

posted on Wednesday, 2nd May 2018 by Steve May

4K  HDR  Trade 

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Consumer demand for TV sets is poised to return to growth in 2018, driven by a transition to 4K UHD. So says Futuresource Consulting, in its latest top line trend analysis Worldwide TV Market Report. The TV business, which was moribund before the roll out of 4K screens, will see over 100 million UHD TVs shipped, that’s two-thirds of the entire large screen TV market, driving a rise in trade value by 5 per cent to $85 billion.

Says David Tett, Market Analyst at Futuresource Consulting: "Consumers increasingly want larger screens, and this is playing nicely into the 4K UHD proposition." The report predicts that HDR10 support will be present in 60 per cent of 4K UHD sets sold this year.

Futuresource notes that sales in the world’s largest TV markets, China and the US, actually dipped in 2017. "They have been ahead of most other markets in terms of adoption of 4K UHD and large screens generally. Over three quarters of sets that sell in the US and China this year will be over 40-inches," explains Tett. Western Europe is on course to match the 44 per cent Chinese household ownership of 4K UHD TVs by 2022, he notes.

4K content consumption continues to grow. "Our Living with Digital consumer research shows that there has been a significant step-up in the proportion of 4K UHD TV owners who say they have watched this content at home. This is the result not just of an expanding number of SVOD subscribers, but also a growing choice of content via linear TV."

The battle between OLED and QLED, led by LG and Samsung, is also fuelling demand. Futuresource expects a 41 per cent CAGR (compound annual growth rate) between 2018 and 2022 of these technologies, resulting in around 8 million sets shipping in 2022.

The research specialist notes that the other key market trend is voice control and smart integration. Both Google Assistant and Amazon Alexa are being integrated into TVs from LG, Hisense, TCL and Vizio. Samsung is using its own smart assistant, Bixby, in its 2018 QLED range.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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