UHD Alliance announces Filmmaker mode to combat motion smoothing poo-poo

posted on Wednesday, 28th August 2019 by Steve May

home cinema  Blu-ray  4K  HDR 

[#pageName]

The UHD Alliance has announced a new Filmmaker Mode for 4k TVs which it says will allow consumers to “better experience the filmmaker’s vision” and preserve creative intent.

Panasonic, LG and Vizio are the first three TV manufacturers to confirm support for the image preset, which will be accessible either through a dedicated button on the remote control, removing the need to navigate deep menus, or via auto-switching, triggered by a metadata flag in the content. The UHDA suggests it could also be made accessible via voice control or touch screen.

The UHDA says it has collaborated with Hollywood Studios and members of the fimmaking community to create the viewing mode, which is intended for both movies and episodic TV content. The technology has been in development for 18 months.

The group produced some heavy-hitting Hollywood talent to endorse Filmmaker Mode at its announcement, including Paul Thomas Anderson, Ryan Coogler, Martin Scorsese and Christopher Nolan.

One of the objectives is to provide viewers with an easy way to defeat image interpolation, famously called out by Tom Cruise. Speaking at the launch, Star Wars The Last Jedi director Rian Johnson said motion smoothing “makes movies look like poo-poo. If you’re a movie lover, your Skynet is motion smoothing. Luckily, our John Connor has arrived.”

“Ultra HD TVs from supporting CE members are capable of delivering a range of viewing options and the addition of Filmmaker Mode for cinematic content, which is based on input from a broad range of preeminent filmmakers, provides a way for consumers to better experience the filmmaker’s vision,” says UHD Alliance Chairman, Michael Zink of Warner Bros.

“Modern televisions have extraordinary technical capabilities, and it is important that we harness these new technologies to ensure that the home viewer sees our work presented as closely as possible to our original creative intentions,” comments Christopher Nolan. “Through collaboration with TV manufacturers, Filmmaker Mode consolidates input from filmmakers into simple principles for respecting frame rate, aspect ratio, color and contrast and encoding in the actual media so that televisions can read it and can display it appropriately.”

“I care deeply about how cinema is experienced at home because that's where it lives the longest. That's where cinema is watched and re-watched and experienced by families,” adds Ryan Coogler. “By allowing the artists in the tent to help consult and give feedback to the electronics companies on Filmmaker Mode, we can collectively help make the consumer’s experience even more like it is in the cinema.”

Filmmaker Mode is just one of a number of ongoing initiatives to preserve creative intent, and confirms a trend to bring uniformity of execution across rival brands. It follows the introduction of Netflix Calibrated Mode to both Sony and Panasonic TVs.

According to Carlos Angulo, Director of Product Marketing for Vizio, only 15 per cent of viewers ever watch TV on anything other than Standard mode.

As part of the specification development process, the UHDA worked with and solicited input from the Directors Guild of America and The Film Foundation.

“I started the Film Foundation in 1990 with the goal to preserve film and protect the filmmaker’s original vision so that the audience can experience these films as they were intended to be seen,” notes Martin Scorsese. “Most people today are watching these classic films at home rather than in movie theaters, making Filmmaker Mode of particular importance when presenting these films which have specifications unique to being shot on film.”

The UHDA Filmmaker mode will be applied to both HDR and SDR content and will use a default white point of D65. Image and display parameters include maintaining source content frame rate and aspect ratio. Image interpolation will be turned off, with overscan only allowed if signaled within the image.

Both sharpening and noise reduction, along with any other image enhancement processing, will also be turned off. More announcements about Filmmaker Mode are expected at this September’s IFA show in Berlin.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and Ideal Home (amongst others).

Share this!

Have your say...

Sorry guests can't post comments.

Please Login if your an existing member or Register a new account.

Authors

Latest Posts

Disney+ global subscriber count soars past 50 million

Disney+ global subscriber count soars past 50 million

09

Apr

2020

posted by Steve May

Impressive total comes after launches in more than a dozen countries

More...
.
Luxman MQA CD player is a Hi-Fi source for audiophiles

Luxman MQA CD player is a Hi-Fi source for audiophiles

08

Apr

2020

posted by Steve May

Disc spinner takes high-res audio to another level

More...
.