TV sales leap as Britain told to stay in doors amid pandemic

posted on Monday, 30th March 2020 by Steve May

Trade  home cinema  Blu-ray 

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TV sales in Britain increased 59.5 per cent in volume YoY, in the week the Government ordered Britain to stay indoors, and grew 43.3 per cent in value, according to new figures released by GfK. This jump in sales was highest amongst the smaller screen sizes, 42 inches or less.

“Despite the jump in sales, the average price point of the overall purchases is at its lowest point seen this year. This suggests people are buying basic models for practical solutions, rather than splashing out to enhance the viewing experience with a better model,” says Kelly Whitwick, UK Retail Lead for Market Insights at GfK. “Basically, people are facing having their entire household at home every day; possibly with the need to keep distance from each other, and almost certainly with very different views on what they want to watch, so they are quickly buying an extra TV to spread out around the house.”

Looking at what people are watching, the percentage of viewers frequently watching Blu-ray and DVD discs increased from 5 per cent in the week beginning March 2 to 11 per cent the week after. Likewise, ‘download to own’ (DTO) content viewing has jumped from 4 per cent up to 9 per cent.

There has been a drop in access to premium TV packages, such as Sky Sports, from 24 per cent in the week of March 2 to 20 per cent the following week.

Sam Tuck, Associate Director of Consumer Insights at GfK, comments, “Given the lack of live sports content available to view at the moment, we anticipate further drops in those accessing premium sport viewing services in the coming weeks. Instead, we expect a rise in people signing up to video-on-demand platforms, albeit potentially only on a short-term or trial basis. Whether this will have a long-term benefit for the services, with people retaining subscriptions at the end of their trials, is something we will be tracking.”

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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