THX acquired by gaming giant Razer, but says it will still focus on certificating superior AV experiences

posted on Friday, 21st October 2016 by Steve May

THX  High-end  home cinema 

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THX has been sold to PC gaming company Razer.  The company has acquired the majority of the assets of THX Ltd. and brought onboard the management and employees of the company. THX will continue to operate as an independent entity under its own management and apart from the ongoing business of its parent company. Ty Ahmad-Taylor, CEO, THX Ltd, maintains the brand will continue to focus on providing superior audio-video experiences in the home.

"For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide," comments Laurie Fincham, senior vice president of Audio Research and Development at THX. "With their focus on quality, design and innovation, Razer supports our vision to optimise and deliver the best audiovisual experiences to audiences worldwide."

Razer Co-Founder and CEO Min-Liang Tan adds: "Razer has a vision for innovation at every level of entertainment, a vision which THX has championed since its inception more than 30 years ago. This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently."

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"Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’ ever-changing needs," said Ty Ahmad-Taylor, CEO of THX. "As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers."

Thes company says it will continue with its THX certification program.me, which now covers audio electronics, non-Internet-connected speakers, TVs, projectors, automotive audio systems and live entertainment (it worked on Beyoncé’s Formation tour). Moving forward, THX says it will introduce certification for immersive audio and HDR, and headphone certification. Reflecting a move deeper into the gaming world, THX is also developing certification lines for augmented reality and Virtual Reality experiences and devices.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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