Tech heads back to Berlin as IFA plans full 2021 return

posted on Monday, 19th April 2021 by Steve May

IFA  Trade show 

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Organisers say they are anticipating the return of a full-scale IFA show this September, opening up the exhibition halls and fairgrounds of the Messe for the first time since 2019.

It’s an ambitious plan. Back in 2019, IFA Berlin hosted 238,700 visitors, from more than 130 countries and territories. Last year saw a scaled down pandemic ‘special edition'.

ISE recently abandoned its plans for a traditional show in June, opting for a scaled down regional event instead.

IFA, which runs 3 - 7 September 2021, will add the Tech Up for Women Conference and Berlin Photo Week to its portfolio of exhibitions and keynotes. Also incorporated is Berlin Photo Week, which will be staging events throughout the city.

Industry interest is said to be high.

Martin Ecknig, CEO of Messe Berlin, said: “IFA Berlin is the world’s most inspiring tech event, and completely unique in its depth and breadth of showcasing the global technology industry, from start-ups to the biggest consumer electronics brands in the world. The message we hear from our industry is loud and clear: ‘Tech is Back in Berlin’ and ready to meet with retailers, media and consumers, safely, but in real life.”

Kai Hillebrandt, the Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, said: “It’s been a tough year for everybody, but our industry has innovated and worked really hard to help people cope and be resilient – to make it possible to stay connected with friends and families, to work from home, to stay healthy and even entertain ourselves at a time of lockdowns and other restrictions. Now we are ready to showcase our innovation for the future beyond.”

Organisers say they are in constant contact with public health authorities, to ensure the safety of visitors and exhibitors alike.

“As always, keeping our visitors and exhibitors safe is our top priority. The global vaccination effort is gaining huge momentum, while tough lockdowns are finally beginning to pay off, which gives us confidence that we can invite the world to come to Berlin in September for IFA 2021,” says Jens Heithecker, IFA Executive Director and Executive Vice President of Messe Berlin. “Of course, with all our precautions to ensure everybody’s good health, we don’t expect IFA Berlin 2021 to set new records. However, the trend is clear: IFA Berlin is set for a full-scale comeback, to lead our industry once more.”

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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