StormAudio splits from Auro Technologies following management buyout

posted on Wednesday, 6th December 2017 by Steve May

High-end  Auro-3D  Dolby Atmos  DTS:X 

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High-end home theatre outfit StormAudio is no longer owned by Auro Technologies, following a management buyout of Auro Technologies’ Home Entertainment and Luxury Audio Product division. The split unofficially signals the end of end of Auro as a direct challenger to Dolby Atmos in the immersive 3D audio space.

The Immersive Audio Technologies Group, supervised by Senior VP Yves Trélohan, key managers and Brussels-based Saffelberg Investments now own the brand. Trélohan has served as Auro Technologies’ Home Entertainment Senior Vice President since the company first acquired the company from Digital Media Solutions in 2015.

Immersive Audio Technologies will use its Nantes, France facility as global headquarters for sales, marketing, R&D and manufacturing, along with StormAudio’s existing Novato, California North American sales, marketing and dealer support subsidiary and Hong-Kong sales and service support center. All existing StormAudio infrastructure and personnel remain in place.

“I’m excited about this acquisition for many reasons,” comments Trélohan. “The response from the channel is that we’ve demonstrated technological superiority with the StormAudio product line. This has required both continuous hard work and expenditures on the product development side. The strong financial support provided by Saffelberg Investments will hugely benefit our StormAudio brand expansion as we set our sights on taking the brand to the number one position in the luxury immersive audio hardware category.” 

Trélohan says the move allows StormAudio to work more closely with Dolby and DTS.

“For our dealers and distributors, we are committed to full sales, technical, and product development support, including full presence at CES, ISE and CEDIA Expos and many regional tradeshows around the world.”

Auro Technologies Chairman of the Board Wilfried Van Baelen adds: “The move frees Auro Technologies to now focus on our long-term vision of becoming a leading powerhouse in innovation and software for connected Immersive and Interactive audio entertainment. We are confident that this mutual decision will be positive for the growth and credibility of both companies.”

The StormAudio hardware line consists of five preamp / processors, three power amplifiers and a 16-channel processor/amp AVR.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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