SQA PAZ to revolutionise automotive entertainment with the help of Meridian Audio

posted on Thursday, 29th August 2019 by Steve May

Automotive  Meridian Audio 

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Meridian has signed a new licensing distribution agreement with SQA of South Korea, to support the launch of a new audio technology for the automotive market. Personal Audio Zone (PAZ) by SQA enables drivers and passengers to experience an optimised individual audio experience, free of distraction and disruption from other sounds in a vehicle.

PAZ sound systems will be launched in conjunction with Merdian’s proprietary DSP audio hardware.

“Meridian’s ambition is to transform the way we experience sound, delivering the best experience possible for customers whether they are listening in the home or on the move,” says John Buchanan, Meridian’s CEO. “As part of this new licensing distribution contract, we’re combining our High-Res DSP know-how and years of experience of engineering thrilling and immersive high performance sound systems for major automotive brands, with SQA’s ground-braking PAZ audio technology to deliver an even better, and uniquely individual, in-car audio experience.”

SQA is a technology start-up company specialising in the field of acoustic spatial equalising technology, who have developed a new experience of sound in co-operation with KAIST (Korea Advanced Institute of Science and Technology), a national research university based in South Korea, and originally established by the Korean government in 1971.

SQA’s Personal Audio Zone technology can isolate audio by individual zones in the cabin. With it, rear-seat passengers can watch a movie or enjoy music, while the driver is focussing on navigation instructions, taking a phone call, or listening to their own audio stream.

“We share Meridian’s ambition to push the boundaries of what can be achieved with sound quality and delivery” comments Jong-Hwa Lee, CEO of SQA. “Our sound field control technology can create a new feeling and experience, not only to the automotive field but also to various fields such as TV, audio, and digital signage. We will cooperate with Meridian to create new standards for audio systems which can be enjoyed by more people across the globe.”

The PAZ technology will be available to all global manufacturers to implement into their vehicles, with or without a current branded audio partner and is not limited to Meridian’s automotive partners.

 For more news stories about Meridian Audio and its technologies, visit our resource page here.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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