Sound United acquires Onkyo consumer audio, adds Onkyo and Pioneer brands to roster

posted on Wednesday, 15th May 2019 by Steve May

home cinema  Hi-fi  Corporate  High-end 

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In a surprise move, Sound United, parent of Denon and Marantz, has acquired Onkyo Corporation’s consumer audio division, including the Onkyo, Pioneer and Integra brands. The deal gives Sound United a formidable brand portfolio in the premium audio sector, as well as access to Onkyo and Pioneer’s “extensive legacy of innovation.” It will also offer manufacturing efficiencies and expedited development cycles.

A preliminary agreement has been established which will enable both companies to negotiate definitive terms and agreements. Kevin Duffy, current CEO for Sound United (pictured below), will be CEO of the newly combined businesses.

Duffy Crop

“We are thrilled by the opportunity to add the venerable Onkyo and Pioneer brands to our portfolio. Sound United is one of the leading dedicated providers of premium audio/video products, and we believe the combined businesses will bring unrivaled innovation and sound performance to our consumers and channel partners,” says Duffy. “Upon completion of the transaction, we will work tirelessly with the consumer audio division of Onkyo Corporation to ensure a seamless transition into the Sound United family so that all employees, customers and channel partners benefit from the enhanced breadth and depth of the new organisation.”

The company says the investment will better enable Sound United to “innovate across product categories, feature sets, technology partners, and consumer targets.”

Current distribution by Onkyo USA in the Americas and Aqipa in Europe will be unaffected by the transaction.

Onkyo’s consumer audio division includes AV receivers, Hi-Fi, mini-systems, smart speakers, turntables, soundbars, home cinema systems and disc players. Onkyo Corporation will retain the rights to the Pioneer and Onkyo brands for the purposes of their Digital Life and Embedded Audio businesses.Onkyo Group will shift towards a stronger focus by defining new user experiences outside the home with its rapidly growing Digital Life business. In a statement Onkyo adds that it will continue to expand its OEM and licensing business for audio related solutions in automotive and white goods.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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