Sony opens pre-orders for 48-inch A9 OLED 4k Dolby Vision TV

posted on Friday, 24th July 2020 by Steve May

Sony  OLED  home cinema 

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Sony has begun taking pre-orders for its first 48-inch OLED TV, the Master Series A9. The screen may be the smallest OLED from the brand, but it packs in the same advanced feature set as its larger screen siblings.

Driving imagery is the X1 Ultimate picture processor, already renowned for its naturalistic HDR images. This is coupled with a Pixel Contrast Booster, designed to enhance colour and contrast in bright areas, for greater overall clarity and texture. The A9 also incorporates Sony X-Motion Clarity image interpolation.

On the audio front, the set has Acoustic Surface Audio, with stereo actuators that turn the TV screen into a speaker. A subwoofer is integrated into the rear of the TV for fuller bass performance. Dolby Atmos audio support is onboard.

The new A9 supports Dolby Vision HDR, but doesn’t feature Dolby Vision IQ or Filmmaker mode. However, it does offer Sony’s own Ambient Optimization feature, which sets out to achieve a similar result, optimising picture and sound quality in any customer environment. It automatically adjusts picture brightness according to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms. This also works with audio, detecting objects in the viewing room, such as curtains and furniture that can absorb or reflect sound.

Sony maintains that its Custom picture preset offers comparable stripped-back image settings as Filmmaker mode.

There’s also a Netflix Calibrated Mode (a cinema-style preset purely for the streaming service), and has been designated IMAX Enhanced, meaning it has the technical wherewithal to make the most of IMAX Enhanced stream and Blu-ray discs.

Smart connectivity comes from Android, with Chromecast built-in. In addition to Google Assistant, there’s support for Amazon Alexa enabled devices, while Apple AirPlay 2 users can stream movies, music, games and photos to their television right from Apple devices. It’ll also work with Apple HomeKit.

The 48-inch A9 OLED will retail for £1,799.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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