Sony joins OLED gold rush at CES with new Dolby Vision 4K HDR screens, also launches Atmos soundbar and AVR

posted on Thursday, 5th January 2017 by Steve May

Sony  4K  HDR  OLED  Dolby Atmos 

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Sony joined the OLED TV rush at CES 2017, introducing its first Bravia OLED range. The new A1 will be available in 55-, 65- and 77-inch screen sizes. The company also took the wraps off its first Dolby Atmos soundbar and a new Dolby Atmos/DTS X AV receiver.

With the A1, Sony has clearly delivered a stunning looking UHD display. Image quality is exceptional.

The A1 Bravia OLED features the 4K HDR processor X1 Extreme first seen in Sony’s flagship ZD9 series. It also supports Dolby Vision HDR, in addition to HDR10 and (probably) HLG. The screen also features a novel audio system. Acoustic Surface technology actually vibrates the display, enabling sound to be output directly from the TV screen. With no visible speakers, the design is ultra minimalist. To help flesh out the audio, the screen also has a back-facing subwoofer. We've yet to hear this system working – well, CES is kinda noisy. Prices and availability haven't been announced.

Sony's CES isn't all about OLED though. It also unveiled the XE93 series screens, featuring an updated version of the brand's LED edge-lighting, dubbed the Slim Backlight Drive+. This promises greater brightness and contrast.

Sony BD 4K Player

Sony also ticked all the right boxes for AV enthusiasts. Sony's first 4K UHD Blu-ray player will be the UBP-X800. In addition to 4K playback, the deck is designed for high Res Audio playback.

It's joined by the HT-ST5000 Dolby Atmos soundbar, which features integrated top-firing height speakers, and comes with a wireless subwoofer. Demonstrations of both were impressive, with the forward facing speaker creating a wide immersive sound field. If you want real home theatre, Sony also has the new STR-DN1080. This AVR is a seven channel 5.1.2 Atmos design, however it boasts Phantom Surround virtual speakers which create a full 7.1.2 sound stage. This too sounded very impressive during demonstrations.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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