Sony A8 4k OLED is more evolution than revolution

posted on Friday, 8th May 2020 by Steve May

4K  Dolby Vision 

[#pageName]

Sony has begun shipping its new A8 4K HDR OLED series, pricing the 55-inch version at £1,799. The step-up 65-incher is £2,799.

The model builds on the brand’s 2019 high-end OLED screens, using the same X1 Ultimate picture processor. Unlike its key rivals, the company isn’t upgrading the core silicon with AI or deep learning capabilities, instead it’s relying on trusted picture technologies like Pixel Contrast Booster, which enhances colour and contrast in bright areas, Object-based Super Resolution and Object-based HDR remastering, Super Bit Mapping 4K HDR and Dual database processing.

What is new, at least on a Sony OLED, is X-Motion Clarity technology, to minimise blur with less loss in brightness during fast moving scenes.

Also new for 2020 is Ambient Optimization, which uses the sensor inside the set to optimise picture and sound quality depending on the viewing environment. It automatically adjusts picture brightness, boosting the brightness in bright rooms and reducing in dark rooms. It also detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics.

The A8 features the brand’s Acoustic Surface Audio technology, which uses rear-mounted actuators to generate audio from the panel itself. The technique works extremely well, not just in terms of clarity, but also localising dialogue to the centre of the screen. Two subwoofers are integrated into the rear of the TV to handle bass-heavy audio.

Viewing attractions include Netflix Calibrated Mode, and IMAX Enhanced certification. There’s also Sony’s own Custom picture mode, which has been designed to closely match the attributes of a studio mastering monitor. HDR support covers Dolby Vision, HDR and HLG. The set is also Dolby Atmos compatible.

The A8 is built on the Android TV smart platform and has Chromecast built-in. The set also works with Amazon Alexa. Apple AirPlay 2 users can stream movies, music, games and photos, while Apple HomeKit offers a level of smart home integration.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

Share this!

Have your say...

Sorry guests can't post comments.

Please Login if your an existing member or Register a new account.

Authors

Latest Posts

Midwich confirms Tech Xpo trade show for October

Midwich confirms Tech Xpo trade show for October

17

Aug

2022

posted by Steve May

Popular free AV event return to Ascot after two year hiatus

More...
.
LG promises Life Reimagined for IFA 2022 return

LG promises Life Reimagined for IFA 2022 return

16

Aug

2022

posted by Steve May

Innovations aplenty await those who visit LG’s Berlin booth 

More...
.