Sky Virgin partnership will see Sky 4k TV content on V6 box

Virgin Media and Sky have agreed a new, multi-year partnership that will see Sky’s UHD content available on the Virgin V6 STB for the first time. As part of the extended deal, Sky entertainment, cinema and sports channels will continue to be available on Virgin Media’s TV platform, with Ultra HD linear and additional video-on-demand content available from next year.

The new content will include Sky Cinema Original films and live sports in UHD, along with Sky original drama on demand, including Jamestown and upcoming comedy Brassic.

The news follows Sky’s recent commitment to more than double its investment in original programming along with the creation of Sky Studios, their new in-house production company.

It also comes as Virgin Media continues to invest to bring its UHD V6 box to millions of its TV customers.

NBCUniversal’s suite of channels, including Universal, E! and SyFy, are included as part of the partnership, with Virgin Media customers also able to watch Sky Cinema through the Virgin TV Go app for the first time.

“This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first,” says Lutz Schüler, CEO of Virgin Media . “Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality. With our unrivalled ultrafast broadband paired with unlimited mobile connectivity and a line-up of fantastic programming, we give our customers everything they need to experience incredible entertainment in a way that suits them.”