Samsung The Frame 4K UHD TV is an arty option for installers

posted on Wednesday, 18th July 2018 by Steve May

AWE Europe  4K  Samsung  UHD 

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The Frame, Samsung’s arty LED LCD TV display, is now available via CI distributor AWE. The Frame is a unique proposition when it comes to UHD TVs, offering integrators a high performance UHD panel with obvious interiors appeal.

Quiet apart from the cosmetic options, which include hanging within a art-style frame, it has an Art Mode function that transforms the set into a convincing picture frame complete with artwork. It’s an elegant alternative to automated solutions designed to disguise a TV. Interchangeable custom frame bezels are available in black, walnut, beige and white finishes.

A forerunner to Samsung’s Ambient mode, the Art Mode allows owners to display works from the Samsung Gallery, a 100-strong curated collection, as well as personal photos, uploaded via the SmartView app. A motion sensor is used to turn the screen off when no one is around to view.

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Available in 43-, 55- and 65-inch screen sizes, the Frame set also utilises a ‘near invisible’ optical cable that couples with a seperate One Connect Box, which provides input functionality (the Frame still requires a separate power lead).


In every other sense, the TV behaves much like any other Samsung connected TV, with app-filled Smart Hub.

For more news stories about AWE’s product portfolio and services, visit our resource page here.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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