Samsung Life Unstoppable virtual experience announced

Samsung may not be attending the IFA Special Event this year, but it’s still got plenty of new technology to launch. The company has announced that it will host an immersive virtual experience, dubbed Life Unstoppable, to showcase these new innovations in September.

The event will cover Samsung’s mobile phone, wearables, TV, audio, and home appliance businesses. The brand will take guests through an interactive virtual world, unveiling new products, and demonstrating how the 2020 line-up ‘provides entertainment, creativity, and efficiency for today’s digitally connected lifestyles.’

The online will run for 45-minutes and is open to its media, retail and industry partners. Presenters and special guests will showcase how human-centred innovations have always enabled people to design connected, seamless experiences to live ‘a Life Unstoppable.’
This interactive approach promises multiple new product launches in mobile, TV and home appliances.

‘Innovations within Samsung’s integrated ecosystem will offer solutions to consumer needs – from maximising in-home entertainment and connected gaming experiences, to efficiency with smart digital appliances, and enabling creativity for work and play, both at home and on-the-go.’

The company says this digital experience demonstrates how its enabling its business to adapt given global shifts in travel restrictions, working environments, and face-to-face interaction.

“At Samsung, we continue to bring game-changing innovation to our customers and our society,” says Samsung Europe’s Chief Marketing Officer Benjamin Braun. “We are excited to reinvent the way we will unveil our new line-up of mobile phones, wearables, TVs, home appliances and more.”

Life Unstoppable takes place on September 2.