posted on Thursday, 30th May 2013 by Steve May
Samsung has partnered with hotel building specialist Boxbuild to create a fully integrated Smart room control solution for BLOC Hotels, the budget-meets-boutique chain located at Birmingham St Paul's and Gatwick Airport. The move has been heralded by the electronics giant as the "first deal of its kind in the hotel industry," and pitches the brand squarely against traditional CI vendors operating in the same commercial space..
BLOC guests will be able to control their bedroom environment, including room temperature, window blinds, room lighting and TV, through a Samsung 10.1 Tab 2 tablet installed in the guest suite. The hotel room system utilises a Samsung HA690 hospitality screen, Samsung 3 Pipe DVM air conditioning unit and 10.1-inch Tab 2. System control is via a free Boxbuild-created BLOC hotel smartphone app. This app also allows contant stored on guest's Android or iOS device to be streamed direct to the room's TV, for a uniquely personal experience. The 'all-in-one' technology solution is scheduled to debut at BLOC's flagship hotel at Gatwick later this year.
Boxbuild director Colin Graham predicts that the system "will make BLOC really standout in the market. Their customers will appreciate this is a special service and it will hopefully encourage them to book with BLOC again and again. We pride ourselves on delivering the things that matter to our clients - the best possible design, finishes and fittings, and so our collaboration with Samsung for BLOC is critical to our package." Research indicates that technology integration is becoming increasingly important to the overall hotel experience - "it's important for us that all our electronic equipment is market leading, high quality and stylish. The Samsung products we've supplied look great, function perfectly and represent excellent value for money to the client."
Samsung UK VP of corporate Sales & IT solutions Graham Long says: "There are exciting technological developments in the hospitality industry at the moment so we see it as a significant growth area for us and our reseller partners this year. What's exciting about the 'all-in-one' solution is it will provide BLOC hotel guests with a unique and memorable experience all the while using our products."
The BLOC deal is the tip of an iceberg for Samsung. Long says the company is currently working with more than 550 independent hotels and 25 hotel chains in the UK, developing technology solutions for all areas of hotels.
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Steve is a veteran of the UK consumer electronics
industry, having covered it for
various media outlets for more than 20 years.