Samsung and 8k Association unveil certification program and reveal logo

posted on Thursday, 2nd January 2020 by Steve May

home cinema  Trade  8K 

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Samsung has partnered with the 8k Association to establish a certification program to distinguish 8k-enabled televisions and other devices. The resulting certification logo will be used to distinguish TVs with a display resolution of 7680 x 4320, a peak brightness greater than 600 nits, as well as image HDMI 2.1 connectivity and support for HEVC.

The move follows a spat between Samsung and LG at the 2019 IFA show, about the validity of technical approaches to measuring resolution. The new standard adopts an uncontentious criteria for standardisation. Pointedly there's no reference to contrast modulation, used by LG as a point of difference, but dismissed as irrelevant by the 8k Association, in discussions with Inside CI.

Samsung’s QLED 8k range will be the first TVs to be certified, and wear the logo, pictured below.

8K Association Certified

“We are proud to be one of the founding members of the 8kAssociation and to have our new lineup of QLED 8k TVs certified by the program,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our goal is to provide consumers with the ability to easily identify premium 8k displays from other devices when making purchasing decisions. Home entertainment and TVs are important investments for many of our consumers, and we hope that the 8kA Certification Logo will help guide them.”

The 8k Association says it plans to increase education programming efforts in 2020 across many different industries in order to ‘promote member participation, innovation and content development within the 8k ecosystem.’

This will include promotional activities for the 8k ecosystem, showcasing the advanced technology of 8K-enabled products, production workflow and delivery options.

The 8k Association counts five of the world’s top panel manufacturers as members, which it says represents over 70 per cent of the global TV panel manufacturing capacity in 2019.

“With such strong support for 8k resolution technology among the majority of panel-makers, the momentum behind 8k display growth will continue to increase in the year ahead, ensuring that more consumers will be able to enjoy the performance benefits of an 8k TV in their home in 2020,” it says. The body says it expects adoption of 8k in content creation, distribution and home penetration to follow a similar growth pattern as the rapidly successful adoption of 4k over the past several years.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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