Primephonic targets classical music fans with high definition streaming service

posted on Thursday, 15th June 2017 by Steve May

Hi-fi  Streaming  High Res Audio 

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Classical music download store Primephonic has launched a new streaming service dedicated to the genre. The platform debuts with over 100,000 tracks, and has content deals with Sony Classical, Warner classics, Naxos, Harmonia Mundi, Chandos, Bis and 2L.

The service streams in 16-bit FLAC, and boasts an extensive search facility to help users explore and experience the category, giving it an edge over rival services. Content can be searched by composer, work, artist, ensemble, historical period and genre.

Primephonic says the classical music streaming customer, who makes up just 3 per cent of the overall streaming market, isn’t satisfied with current offerings. “We believe there is a need for a service offering an extensive classical music catalogue, high-quality audio and industry leading search technology,” says Simon M. Eder, co-founder and director.

007 Primephonic

015 Primephonic

Speaking at the service’s London launch party, Veronica Neo, head of business development, said the Netherlands-based company will take an inclusive view on what constitutes classical music, and plans to include soundtrack albums in its offerings, films being the prime vehicle for new classical compositions. “We want to be the place where you look for the work of Hans Zimmer,” she said.

The launch party included performances from LSO members (pictured below) and themed floors to illustrate the different eras of classical music available on the service.

LSO Trio

LSO Trio 2

Neo says that the company will pay up to 43 x the industry norm to artists and content owners. Recording classical music has a different cost profile, compared to mainstream music genres, says the company. The value of music has degenerated with the music carrier format. “As a 100 per cent classical music service, 100 per cent of the revenues stay in the classical music industry.”

The Primephonic service is available in the UK and US, priced at £14.99/$14.99 a month. It launches with a desktop streaming platform, optimized for mobile users. An app for iOS is planned.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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