PMC adds Martin Logan to new UK distribution portfolio

posted on Monday, 22nd July 2019 by Steve May

High-end  Hi-fi  Trade  Corporate 

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PMC has created a separate distribution business, PMC Distribution UK, and signed respected US Hi-fi brand Martin Logan. Founded in 1980 in Kansas, the outfit is best known for its high-end electrostatic panel designs.

“The expansion of PMC’s own product portfolio, across loudspeakers and amplifiers, plus the distribution of Bryston electronics and recent addition of AVM, necessitated a separation of the PMC manufacturing and sales divisions in the UK,” explains divisional director, Ian Sutton. “It enables us to maintain and expand the focus on our home market, meeting the specific needs of the retail and installation sectors through the infrastructure of a dedicated distribution business.”

The growth in custom install has helped fuel the move, says Sutton. “The changing market in the UK, and move towards high-end custom installations, meant we needed to expand our offering in this critical market. Martin Logan, while known most famously for its flat panels, has a very strong and extensive range of lifestyle active subwoofers and installation speakers and is the perfect fit with our other brands and own brand offering.”

PMC says it will commence operations with Martin Logan by implementing a three-stage introduction programme. Firstly, by strengthening the presence of the flagship Masterpiece series electrostatic loudspeakers in the UK, “through careful evaluation and fine tuning of the existing sales channels.” New dealers will be appointed, and some existing dealer contracts will be reviewed where necessary, says the company.

PMC-Martin -Logan -0035

PMC UK Distribution will then turn its attention to the Martin Logan custom installation and SLM lifestyle models. As a producer of installation products already, in the form of the PMC wafer series, the company is already active in this market. It believes and the comprehensive range of Martin Logan in-wall, on-wall and in-ceiling speakers are tailor made for the CI sector.

The third stage will see the introduction of the Martin Logan Motion Series passive loudspeakers and the state-of-the-art BalancedForce subwoofers featuring ARC room optimisation technology. The combination of passive, easy to integrate, loudspeakers and powerful active subwoofers provides true audiophile quality and enables everybody to join this affordable audio revolution without sacrificing sound quality.

Plans also call for the company to re-develop its website, adding UK focused websites for each brand, coupled to a comprehensive partner support section. For authorised UK retailers, a secure login-only area will provide easy access to product service information, images, logos, artwork, literature, technical information and product manuals.

“The addition of the assets library will also help our retailers to present the PMC brand to their customers correctly and clearly across advertising, all editable artwork, point of sale and online. We believe this will be one of the most comprehensive support services available to UK retailers from any distributor,” says Keith Tonge, architect of the new system.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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