Philips declares 2020 the Year of Ambilight, intros 4k OLED TVs with AI image processing

posted on Wednesday, 22nd January 2020 by Steve May

4K  OLED  Dolby Vision 

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Philips has declared 2020 ‘The Year of Ambilight’ at its annual European Press Conference, announcing that it will offer buyers a chance to try an Ambilight TV for 30 days, with the option to return it free of charge if not satisfied. 

Eight out of 10 Ambilight owners would only consider upgrading their screen to another Ambilight model, it said. "Our aim is to get Ambilight into every home." Details of just how the scheme will work, and through what territories, was not announced.

The brand announced OLED805/855 4k screens which will use an AI-enhanced iteration of its lauded P5 picture processor. This fourth gen chip will use neural networks and machine learning to analyse millions of PQ test clips from a unique database created in-house by the Philips TV development team over the past 30 years.

The system’s AI software can divide content into five categories: Landscape/nature, skin tone, sports/motion, black/contrast and animation, and then analyse the source, colour, contrast, motion and sharpness, frame by frame.

For 2020, Philips will continue to support both Dolby Vision and HDR10+ standards, but the brand is not offering Dolby Vision IQ, instead suggesting its Dolby Bright setting performs much of the same functionality.

OLED855_LP_LFT_Android _RGB FINAL

The company is also making improvements to audio, with a 50-Watt sound system utilising four passive radiators for deeper bass, two front speakers with new mid-range drivers and upgraded tweeters.

The OLED 805 and 855 both feature Dolby Atmos decoding, the Dolby Atmos Virtualizer function and Dolby bass and dialogue enhancement.

Philips high-end TV smart platform remains Android TV v.9 (aka Pie), with Google Assistant built-in and Works with Alexa capabilities.

Design looks to be a strong point for 2020, with metal and leather materials a touchstone. The OLED805 and OLED855 share an ultra slim chassis, edgeless bezels and high-quality metal finish. The OLED805 is distinguished by a new chamfered ‘stand, in dark chrome. while the OLED855 has a central stand angled to the table, also in dark chrome.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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