Panasonic to sell LED lighting

It may be synonymous with consumer electronics, but soon Panasonic could be just as well known for lighting products. The company announced at its European convention last week that it would introduce its first LED lighting products in Europe from April.

Few probably realise that Panasonic is already the world's fourth largest light bulb manufacturer and the biggest provider of LED bulbs in Japan. Alexis Fernandez, manager for the company's European lighting business, promises that the brand aims to replicate that success in Europe within three years.

The company will launch with screw in and halogen-style LED light bulbs. Its debut range will include the award-winning Nostalgic Clear model, which replicates the look of a traditional incandescent bulb. The Nostalgic Clear light uses innovative Centre-Mount Technology (CMT) which diffuses illumination in multiple directions to produce a warm, bright glow. Ingeniously, the LED chips are located at the same position as the filament in an incandescent. Consequently, it's very difficult to tell the difference between this LED light and a traditional incandescent bulb. The design has already won several accolades, including the 2012 Gold iF design award and the Good Design Gold award.

The move into lighting is not really surprising, given Panasonic's stated ambition of being the world's leading green technology brand by 2018. On average, lighting is responsible for 20 per cent of the total electricity consumed by a household. Panasonic says its LED light bulbs lasts 40 times longer than a traditional light bulbs, giving approximately 40,000 hours of use.

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