posted on Friday, 13th December 2013 by Steve May
Panasonic will debut its first 4K projector at the upcoming International CES. The news was confirmed by Assistant General Manager Tetsuya Itani during an exclusive briefing with Inside CI at the brand's Kadoma facility in Osaka.
While no specifics about either the model or technology employed were revealed, the news will come as a relief to those who feared Panasonic was actually looking to exit the projection business altogether. Speculation about a move away from the market mounted after Mitsubishi announced its departure earlier this year.
4K is becoming increasingly important to Panasonic as a focus for its display development. The brand is also expected to show an update on its first entirely in-house 4K OLED screen at the Vegas Tech Fest , produced with its proprietary RGB all-printing method manufacturing process. At the 2013 CES, Panasonic showed a collaborative effort utilising prototype panels provided by Sony. Panasonic would not be drawn on whether it planned to follow rivals LG and Samsung with a curved OLED product offering.
4K Ultra HD is currently receiving an enormous push in the Japanese retail market. When Inside CI visited the Yodebashi Umeda superstore in Osaka, a significant portion of the TV retail space was turned over to UHD TVs. Models from every brand, from 84-inches downwards, were stood side by side. Consoles festooned with Christmas decorations offered viewers a variety of demo material to watch.
Interestingly, the 4K branding was not restricted to just TVs in this particular store. It was also associated with high specification audio equipment, including headphones and soundbars. Could 4K soon become a generic term for any high resolution sound or vision hardware?
The International CES takes place in Las Vegas, January 7-10 2014.
Steve is a veteran of the UK consumer electronics
industry, having covered it for
various media outlets for more than 20 years.
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