Panasonic opens customer experience centre to showcase B2B innovation

Panasonic has opened a futuristic new customer experience centre to showcase its range of leading edge B2B solutions.

Located at Panasonic’s new UK headquarters on Western Road, in Bracknell, the Customer Experience Centre is designated as two zones. The first is a 270 degree interactive presentation space, built around eight separate virtual vertical environments, the second is a demonstration space that allows customers to get hands-on with the latest Panasonic technology.

The Customer Experience Centre features over 100 items of technology. The presentation space alone squeezes nine laser projectors in to just 50 square metres in order to achieve a fully immersive feel.

Powered by two disguise 4x4pro media servers, the customer’s name is integrated in to the content in real time, to personalise the experience.

The Centre focuses on five main topics: Retail technology, rugged computing, Audio Visual solutions, communications solutions and next generation surveillance technology.

Visitors will also see the latest in Panasonic retail technology, including digital signage displays, electronic price tags and automatic stock monitoring, which uses CCTV analytics to detect low and no stock on shelves.

A fully demonstrable lecture capture system automatically tracks a presenter, giving universities the ability to automate the recording of teaching sessions.

“By quietly and reliably powering their capability our technology frees businesses to perform to their maximum,” says Simon Grantham, Managing Director of Panasonic UK on opening the Centre. “The new Customer Experience Centre provides a platform upon which we can work with our customers to solve their daily business challenges.”

All visitors are handed a 5-inch Android rugged Toughbook which has a dedicated app that allows them to select content of interest, ranging from white papers to brochures and introductory videos, via cleverly integrated NFC tags throughout the experience centre. These case studies are then emailed for follow-up.

The Customer Experience Centre is built around Panasonic’s newly coined B2B brand proposition ‘Freedom through innovation.’

“We are bringing the latest technology for retail, transport, logistics and entertainment in one place. We hope to immerse visitors into our Panasonic world, inspire their creativity and ultimately prove our solutions can strengthen their business in an increasingly competitive landscape,” says Simon Grantham.

AV design and integration has been executed by Sysco Productions, with concept development by AB Creative, and content and physical build by Hart Wilcox.