Legendary British loudspeaker brand Mission appoints Exertis Unlimited as exclusive UK distributor

posted on Friday, 21st October 2016 by Steve May

Loudspeakers  Trade 

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Famed British loudspeaker brand Mission has appointed Exertis Unlimited as its exclusive UK distributor, as well as pan-European e-tail partner. The deal covers all Mission-branded products, including the new LX speaker range.

“This is an exciting time for Mission; the new LX Series is already going down a storm and the roadmap for 2017 is extremely ambitious,” says Steve Macintyre, UK Sales and Marketing Manager at Mission’s parent company IAG (International Audio Group). He notes that the appointment of Exertis Unlimited will help differentiate Mission from IAG’s other audio brands, engaging new routes to market.

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The Huntingdon-based company has been producing award-winning hi-fi since 1977. Mission speakers are noted for their cabinet design and construction, sonic clarity and value for money.

Richard Booth, Business Manager for Mission at Exertis Unlimited, described Mission as “a stunning addition to our Premium Audio portfolio.” He adds that the distribution partnership will include an exciting range of new sales and marketing initiatives. Retailers wishing to enquire about Mission sales can contact Exertis Unlimited on 020 83 58 58 58.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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