Midwich joins Zoom Master Agent Referral Program

posted on Monday, 20th June 2022 by David Slater

Trade  Pro AV  Midwich 

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Specialist audio visual distributor Midwich has joined the Zoom Master Agent Referral Program in the UK and Ireland.

The Master Agency agreement forms part of Zoom’s Partner Referral Program, which is the cornerstone of Zoom’s video communications platform’s go-to-market initiative. The distributor has built a long-term partnership with Zoom and vendors of Zoom Hardware, such as Lenovo, Poly, Neat and DTEN.

Further Midwich Group territories will be announced soon.

As a Zoom Master Agent, Midwich benefits from Partner benefits and operational efficiencies including, access to represent Zoom’s product suite, ongoing commission on Zoom’s products, simplified and streamlined sales engagement and no-cost tools and resources to ensure partner success.

To support the partnership, Midwich created a dedicated Zoom Team, led by Phil Ashby, the newly appointed General Sales Manager Zoom Alliance. Ashby moves from his Key Account Director Sales role to lead a team of Zoom product and licensing experts.
“It’s been great working closely with the Zoom team to provide the very best customer experience for Zoom Rooms and Zoom Phone deployments supported by our dedicated Zoom Team,” says Ashby. “We have been hosting events and demonstrations at Innovation House, and the feedback from visitors has been excellent. The Zoom Master Agency compliments our Zoom Certified Hardware portfolio, so the timing has been perfect.”

Zoom will be exhibiting at Midwich’s Tech North event on June 21, at the Midland Hotel in Manchester, and at its Unified expo at Innovation House, on July 12 in Bracknell.

Dion Smith, Director EMEA Channel, Zoom Video Communications, said: “Midwich has demonstrated great value-add via its breadth of Zoom Certified Hardware in their portfolio. Their experience centre of excellence in Bracknell has hosted some amazing Zoom events so it was only a matter of time before Midwich joined the Master Agent Referral Partner Program. This enables Midwich to provide Zoom with hardware solutions as well as now offering Zoom subscriptions via our referral program. We look forward to seeing our partnership grow together.”

Integrators can reach Midwich’s dedicated Zoom team by emailing zoom@midwich.com

David Slater

David Slater started his writing career with SVI writing a popular column, he has also guested on publications like Home Cinema Choice and
Living North

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