Loewe unveils Art Deco inspired Bild 9 OLED Dolby Vision HDR TV

posted on Friday, 5th May 2017 by Steve May

4K  HDR  HLG  Dolby Vision  OLED 

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Loewe has brought an Art Deco aesthetic to the Bild 9, a design-centric new UHD  OLED TV. Designed by Loewe’s London-based creative director Bodo Sperlein, the set channels the classic twenties aesthetic and Bauhaus art school look, by using sculptural geometric shapes and materials. 

The set features a solid steel frame, available in either Amber Gold or Graphite Grey. The panel is just 7mm thick. All cabling feeds through the Bild 9 frame, while a fabric cover conceals the connection ports.

Connections include four HDMIs and three USBs, plus Wi-Fi and Bluetooth as standard. The set also has an integrated DVR with 1TB hard drive. 

The set supports both HDR10, HLG broadcast HDR and Dolby Vision. A 120W integrated soundbar appears only when the set is in use. This features a Dolby 5.1 decoder.

The model will be available in wall-mount, table-stand and floor-stand designs (pictured below). 

Bild _55-floorstand -Graphite Crop

Bild _55-table -graphite _-tableleft Crop

"Bodo Sperlein's design bears his personal signature and impressively conveys Loewe's new zeitgeist,” says Loewe CEO Mark Hüsges, “combining exceptional design with technical sophistication and clearly demonstrating that home entertainment can be an aesthetic element of interior design. The extremely slim display, concealing cutting-edge OLED technology, together with the streamlined and elaborately hand-forged steel frame – for me, this is the very essence of a television." 

The Bild 9 will be available in either 55- (Bild 9.55) or 65-inch (Bild 9.65) screen sizes, priced at £6990 and £8990 respectively.

Loewe will introduce matching klang 9 speakers in August – a pair of column speakers with integrated subwoofer, which will retail for £4,990.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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