Loewe back from the brink with new premium products promised for IFA 2020

posted on Friday, 17th January 2020 by Steve May

home cinema  4K  Trade  High-end  HDR 

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German TV and Hi-Fi company Loewe is on the comeback trail, following its December acquisition by investment company Skytec.

It’ll reopen operations in the city of Kronach, and has confirmed it’ll hire 45 employees to restart. With these personnel, further expansion into international markets will be coordinated it says.

The brand, under new management, says it’s working hard to restore the supply chains and hopes to reoffer at least some of its portfolio from April 2020.

For the restart, Loewe will partner with LG Display and other manufacturers of panels and key components. It hopes most of the current Loewe portfolio will be made available.

“After the takeover of Loewe, we very quickly sought contact with suppliers and industrial partners and received extremely positive feedback and comprehensive support for our plans,” says Vladislav Khabliev, CEO of Skytec.

This support also comes from Hisense, which also tendered to take over Loewe. Aslan Khabliev, CEO of the newly founded Loewe Technology GmbH, had a meeting with the Hisense leadership team at CES in Las Vegas. As a result, the technology partnership between the two companies that has existed since 2013 will remain in the future and even be expanded.

"Loewe is also planning to be at IFA 2020, where it will present the first products under new management, along with a new platform for Loewe after-sales and support services..."

Loewe is also planning to be at IFA 2020, where it will present the first products under new management. The line-up will include both TV sets and a brand-new portfolio of audio products. In addition, Khabliev hopes to build on the history of the company as an industry and innovation leader and promises new technologies. A new platform for Loewe after-sales and support services is also planned for IFA 2020.

“We want to get started quickly with the development of new products at the traditional location in Kronach. Until these are ready for the market, we will continue to maintain most of the previously known portfolio in the TV segment and in other areas. This means planning security for the trade. But end customers can also continue to rely on the Loewe brand because the supply of spare parts is guaranteed”, explains Aslan Khabliev.

“Our goal is to reposition Loewe as an international premium brand for sophisticated consumer electronics. Until then, we can now guarantee continuity with the proven high product quality to the trade and also to our end customers and fans of the brand. This is also a strong signal to our retail partners who can continue to rely on Loewe in the future when it comes to stylish entertainment and iconic 'Engineered in Germany' design.”

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and Ideal Home (amongst others).

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