Loewe appoints Pulse Cinemas as exclusive custom install distributor for high-end TVs

posted on Thursday, 15th February 2018 by Steve May

OLED  Trade  4K  Corporate 

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German TV and audio brand Loewe has appointed Pulse Cinemas as its new exclusive distributor in the custom install channel. It says the move, effective from March, represents an increased presence in the “hospitality and specifier market.”

The appointment is a coup for the distributor, which has been steadily building its portfolio in the home cinema market. Loewe is its sole TV brand.

MD Mike Beatty says Pulse “has been screaming out for a brand like Loewe. Our cinema packages now have the addition of a range of beautiful OLED TVs, which will mean our dealers and installers can finally specify a range that will give good margin and unparalleled picture quality, previously unattainable in the UK”.

Extensive set-up controls are cited as a key reason for the brand’s appeal. “The screens can be calibrated for any room conditions to give the ultimate picture quality’, says Pulse technical director and business partner Kapes Patel.

For more details about Loewe screen availability, call Pulse on 01279 647039

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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