posted on Saturday, 7th September 2013 by Steve May
LG wowed the crowds at this year's IFA fair in Berlin, unveiling a massive 77-inch 4K Ultra HD OLED curved screen. Conclusively proving it could produce a panel larger than 55-inches, the big OLED was given pride of place on the LG booth, and officially launched by Havis Kwon, president and CEO of LG Home Entertainment Company.
Its appearance came as a surprise to some of LG's senior executives. UK Head of Marketing for CE Craig West told Inside CI. "This wasn't on the booth during the press day. I thought it was actually going to be kept behind closed doors during the show for VIP visitors. But when the show opened, here it was!"
The prototype certainly looks amazing, and is one of the more remarkable displays to be seen at IFA, a show which this year is dominated by massive advances in TV technology. Havis Kwon proclaimed that the panel was "proof that we will never stop pushing the boundaries and exploring new possibilities," adding that it was "a true home entertainment wonder that has to be seen to be believed." No on sale date was given.
Rival Samsung also unveiled a prototype 4K OLED panel, once again curved. During it's press event, Samsung Europe's senior director for sound and vision Michael Zoeller pointedly declared: "The future is not flat." It seems that both Korean majors are intent on making screen curvature a point of difference for tomorrows OLED TVs.
Steve is a veteran of the UK consumer electronics
industry, having covered it for
various media outlets for more than 20 years.
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