LG unveils 2018 8-Series ThinQ OLED and SUHD TV ranges

posted on Monday, 5th March 2018 by Steve May

4K  OLED  Dolby Atmos  HDR  AI 

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LG has unveiled its 2018 OLED and SUHD TV line-up at a launch event in Seoul. Making their debut this year are the first consumer TVs with ThinQ artificial intelligence (AI) technology and advanced Alpha 9 processor.

Ten new AI-enabled OLED TV have been announced, including the W8, G8, E8, C8, and B8. Each model boasts a variety of design factors from Picture-on-Wall (model 77/65W8), to One Glass Screen (65G8), Picture-on-Glass ( 65/55E8) and Cinema Screen design (77/65/55C8 and 65/55B8). Screen sizes range from 55 to 77 inches, with nine AI-enabled Super UHD LED LCD TVs (SK95, SK85 and SK80) available in sizes varying from 49- to 75-inches.

The Alpha 9 processor features four-step noise reduction, advanced colour mapping and support for high frame rate (HFR) content at 120 frames per second. Dolby Atmos audio is standard across the range.

OLED_C8_crop

So this is what we know of the OLED range so far: The W8 is an update on last year’s Wallpaper TV, the W7. It’s available in 65- and 77-inch screens sizes. There’s no change to the Dolby Atmos compatible sound hub, which was the weak point of last year’s design.

The step-down G8 only comes in 65-inch guise; the soundbar is integrated. The E8 is available in both 55- and 65-inch screen sizes, and is where the range begins to get competitive price wise. The C8 line  represents even better value, as it incorporates the same panel and processor as it’s stablemates, but is cheaper still thanks to a more basic build and pedestal. The sound system is also rudimentary, but that doesn’t matter if you’re partnering the set with a standalone sound system.

The B8 comes in 55- and 65-inch screen sizes, but has the less powerful Alpha 7 processor. It remains to be seen how much of a performance hit this mandates. So the B8 could be a genuine bargain, or a model to avoid. Time and testing will tell.

The brand’s AI-enabled Super UHD lineup are also powered by LG's Alpha 7. With Nano Cell panels, and FALD backlighting on the SK95, these new UHD TVs also support Dolby Atmos.

Thin Q_Turn On Jazz Hits Crop

AI is used to power new voice assistant technology that employs Natural Language Processing (NLP), with connectivity based on LG’s Deep ThinQ platform. LG ThinQ TVs can access other smart home products such as robotic vacuum cleaners, air conditioners/purifiers, smart lights, smart speakers and other devices that connect to the TV via Wi-Fi or Bluetooth.

Both OLED and Super UHD TVs feature Cinema HDR, Advanced HDR by Technicolor, Dolby Vision, HDR10 and HLG. HDR images are dynamically processed frame by frame using LG’s proprietary Enhanced Dynamic tone mapping algorithm.

LG predicts the market for OLED TVs will rise to 2.5 million units this year from 1.6 million in 2017.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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