LG launches indoor Dark Skies reserve with starstruck OLED

posted on Thursday, 15th November 2018 by Steve May

LG  OLED 

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LG has opened an indoor ‘Dark Skies’ reserve at Westfield White City. The pop-up, which is open to all until November 17, features a ‘sky’ of 16 4K OLED screens, designed to give a view of the night sky over West London, if it wasn’t obscured by light pollution. The time lapse viewing experience lasts four minutes.

“We all fell in love with the idea when it was first suggested,” says Carolyn Anderson, Marketing Director at LG, “as it illustrates the benefits of OLED panels - perfect blacks and rich colour - in a way that’s not been done before.”

Westfield

Oled Sky

Great Britain currently has four of the world’s 11 official ‘Dark Sky Reserves,’ areas where light pollution doesn’t obscure the starfield. The exhibit has been produced in association with the planetarium team at We the Curious (Bristol). The launch event was hosted by Rachel Riley, with insights into the science behind the data gathering responsible for the Dark Sky recreation from science presenter Antonia Forster.

As a marketing initiative, this is clearly ingenious. The video ceiling delivers an expansive image of 130m pixels, and dramatically demonstrates the benefits of self emissive OLED panel technology. Those in the area should not miss out.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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