LG brings Dolby Atmos audio and Technicolor HDR to 2017 OLED TV range at CES 2017

posted on Thursday, 5th January 2017 by Steve May

CES 2017  4K  HDR 

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LG has unveiled the world's first TVs with Dolby Atmos support built in. The range-topping Signature W OLED screen (pictured above) leads a total of ten different OLED models, and comes with a Dolby Atmos soundbar with upfiring speakers. The  line-up consists of the W7 (available in 77-inch and 65-inch sizes), G7 (77-inch/65-inch), E7 (65-inch/55-inch), C7 (65-inch/55-inch) and B7 (65-inch/77-inch). LG says the new line-up are 25 per cent brighter than previous OLED screens.

The 65-inch W7 panel isthe star of the show. At just 2.57mm thin and can be mounted directly on the wall with magnetic brackets, eliminating any gap between the TV and the wall. The W7 also employs new pixel dimming control technology, with Ulltra Luminance to deliver greater brightness where needed. The set supports HDR10, HLG (Hybrid Log Gamma) and Dolby Vision. The range is also ready to support Advanced HDR by Technicolor. Technicolor is working with LG to expand the capabilities of its OLED TVs for use in production facilities around the world.

LG SIGNATURE OLED TV W_1

The W7 series, along with all other LG 2017 OLED screen alsos features Active HDR, which the brand says “allows LG TVs to process the picture frame by frame, inserting dynamic data where needed.” This technology works even if the original HDR content contains static or no metadata at all. There's also a new HDR Effect feature which processes SDR content frame-by-frame to improve brightness in specific areas, and enhance contrast ratios.

 “With Dolby Vision and Dolby Atmos integrated tightly into our newest OLED products, viewers will be able to recapture the magic of the cinema and experience their favourite movies with their original clarity, depth and imagination intact,” said Brian Kwon, president and CEO of LG’s Home Entertainment Company. “The stunning new TVs on display at CES this week demonstrate our commitment to innovation and leadership in OLED and the premium TV market globally.”

“LG and Dolby share a passion for bringing the best possible audio and visual experiences to life,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “This expanded collaboration with LG will bring together both Dolby Vision and Dolby Atmos and deliver spectacular experiences that consumers can see, hear, and feel.”

In addition, all LG’s flagship Super UHD TVs will continue to support Dolby Vision in 2017. This includes LG 2017 SJ9500, SJ8500, and JS800 Super UHD TVs available globally.

More than 80 studio titles are available in Dolby Vision, and more than 100 titles are available in Dolby Atmos, with 25 available in both formats. Most major studios, including Warner Bros. Home Entertainment and Universal Pictures Home Entertainment, have announced support to deliver Dolby Vision titles and Dolby Atmos titles.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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