Early 8K displays dominate IFA 2018 but are they here to stay?

posted on Saturday, 1st September 2018 by Steve May

OLED  8K  IFA 2018 

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When IFA opened its doors to the media this week, it was 8K TV that captured the headlines. Next generation UHD displays, with their 7680 × 4320 resolution, stunned visitors. One of the big reveals was the world’s first 8K OLED TV from LG Display (pictured above). This 88-inch mega panel offered glorious levels of fine detail as well as scintillating colour vibrancy and characteristic deep blacks.

Regardless of any debate about the timescale of native 8K content (feel free to speculate, but it’s not coming anytime soon), the sheer richness of its images was captivating. However, consumers hoping to see this harbinger of Ultra High Res on the LG booth on the first public day were disappointed. That 8K panel was no longer on display. In its place on the LG stand, just a generic promotion for the brand’s current OLED range.

Just as mysteriously, it returned on Day 2. All of which begs the question: is 8K a technology gimmick or here to stay?

Samsung used IFA to unveil are fully-realised range of 8K panels, which will go on sale later this year. Samsung has clearly decided to take an early lead in the nascent market, and claim the high ground with OLED-rival QLED. But is this too much too soon? Everything hinges on how effective the AI upscaling is on these new models, but we can certainly see 4320p driving interest in 75-inch TVs over the next few years.

Samsung 8K

Sharp 8K

Vestel X Large

8K was conspicuous by its absence from the booths of Sony, Panasonic and Philips, all of whom continued to major on high-performance 4K UHD models.

Elsewhere, Sharp made a great play on 8K, with a spectacular range of LED LCD 4320p models, covering 60-, 70- and 80-inch screen sizes. To show off their ultra fine resolution, a live feed from a Sharp 8K broadcast camera used, in addition to demo material.

Toshiba and parent Vestel also had 8K models. The Toshiba screen was shown as a proof of concept, while Vestel had a range of X-Large 8K displays, at 80- and 98-inches (pictured above).

And as for that AWOL LG OLED TV? It seems LG took it off the stand to show to dealers for the day, before returning it to public duty on Day 2.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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