L-Acoustics Creations appoint business manager to bring new experiences to custom install

L-Acoustics Creations, the new CI focused arm of Pro AV audio specialist L-Acoustics, has appointed Nick Fichte to the role of Business Manager, as it looks to secure a niche in the high-end residential, marine, speciality market.

Fichte is well versed in the world of custom install, starting out with integrator Audio Vision, where he worked on some of the world’s largest superyachts.

Most recently he held a leading role at Crestron, working as Regional Sales Manager, working with many of the company’s leading dealers in the residential Crestron Residential reseller network.

“I am extremely excited to join such a world-renowned professional audio manufacturer to drive growth as we enter the residential and marine AV markets. With unique solutions designed for the most exclusive homes and yachts, this is going to be a great journey.” says Fichte. “Although confinement and social distancing have impacted our dealings at this time, I welcome the opportunity to connect remotely during the coming weeks and lay the groundwork for doing business together in the future.”

“Christian Heil, President and Founder of L-Acoustics says the time is right to bring a new way to experience music and home entertainment to market. “It requires rethinking current approaches, which, in turn, requires close collaboration with integrators and end users.”