ISE to quit Amsterdam in 2021, announces Barcelona Gran Via as new permanent home

posted on Thursday, 12th July 2018 by Steve May

ISE  Trade show  Pro AV 

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ISE is moving. The producers of the Integrated Systems Europe exhibition have revealed that the show will shift from the Amsterdam RAI to Barcelona's Gran Via, part of the Fira de Barcelona exhibition complex, in Spain in 2021. They say the new venue will become “the permanent location for the world’s largest AV and systems integration show”.

The decision to relocate comes after 18 months of research into the viability of remaining at the RAI Amsterdam. With annual growth in ISE exhibitors and attendees approaching 10 per cent, and the international AV market forecast to grow by 5 per cent per annum through to 2021, it was concluded that a move was necessary.

ISE 2018 attracted 80,923 attendees; 22,000 were visiting the show for the first time. 1,296 exhibitors filled 53,000 net sqm of floor space in 15 halls. Organisers are predicting that ISE 2019 will be even busier.

“The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show,” says Mike Blackman, MD Integrated Systems Events. “But demand from exhibitors, and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show’s development.”

He notes that the announcement allows organisers to continue to focus on long-term development.

The Fira de Barcelona boasts two exhibition venues and hosts 140 international trade shows each year. It boasts over 400,000 sqm of floor space and 14 halls. The Gran Via sprawls across 8 halls and has 200,000 sqm of exhibition floor space.

David Labuskes, of show co-owner AVIXA, says: “Our thinking in coming to this decision has been driven by our desire to serve and deliver value for our members, attendees and exhibitors at ISE. We can better achieve these objectives in a venue that can evolve with us and continue to reflect the market we work in. The continued success of ISE and the growth anticipated in the AV business meant that we knew this decision would need to be taken before too long. I’m delighted that we were able make that decision now so as to control events and to ensure that a smooth transition is possible.”

More importantly, the average temperature in Barcelona in February is 15 degrees C. The average February temperature in Amsterdam is just 6 degrees C - and that's without the withering wind chill.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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