ISE organisers optimistic for 2021 Barcelona show debut

Plans for Integrated Systems Europe 2021 are well underway, report organisers. The 17th edition of ISE is scheduled to take place at the Fira de Barcelona, Gran Vía, 2-5 February 2021.

The exhibition centre is set to reopen for business in September, following an investigation by risk mitigation consultancy AON and the Hospital Clinic of Barcelona, which will determine the specific security criteria for holding B2B events at the venue, later this year.

It’s reported that over 850 world leading technology and solutions providers have already committed to participate. Over 55,000 sqm of exhibition floor-space has been confirmed for nine dedicated technology zones. This represents a 5 per cent increase on the total floorspace booked for the 2020 show.

Attendees can look forward to a new-look ISE, featuring nine dedicated technology zones, in an easy to navigate layout. These are: Audio, Broadcast and Content Creation, Digital Signage & DooH, Education, Live Events, Residential, Smart Building, Unified Communications and VR/AR/XR.

Over five-days, there will be 14 solutions-themed conferences covering a wide range of topics including digital signage, design and build, control rooms and XR. The programme has been devised in association with ISE co-owners AVIXA and CEDIA. Both associations will also produce their own dedicated series of training sessions and themed events.

ISE says it is also developing the show’s digital reach to help engage with a bigger audience than ever before, including a wide selection of cross-platform live ISE content being made available.

“ISE is committed to delivering an engaging in-person event in Barcelona and is taking all necessary steps to deal with the new post-pandemic reality that will impact those attending exhibitions and conducting international business,” says Mike Blackman, Managing Director of Integrated Systems Events.

“We are listening and adjusting to ensure the show continues to provide the connections the industry needs to grow brands and business. We are determined and confident that we can deliver a compelling show in a safe and secure environment.”