Innovaciones Acusticas and Moon sell experiential Hi-Fi

Hi-Fi outfit Moon continues to expand its reach, most recently announcing a partnership with audio retailer Innovaciones Acusticas, in Ecuador. The result is some truly spectacular one-stop systems, and a fresh new approach to selling audio.

Innovaciones Acusticas has been pioneering a designer approach to audio systems for South American consumers, emphasizing an experiential approach to Hi-Fi retail. From its high-end experience centre in the mountains, Innovaciones Acusticas has ‘introduced a fresh new hi-fi culture to Ecuador and takes delight in thrilling its customers by creating systems that deliver extraordinary, personalised audio performances.’

Innovaciones Acusticas’ special listening events, video promotions and interactive social media feeds set it apart from traditional hi-fi operations and, says the company, help customers better understand how premium audio products can bring a recording to vivid life and deliver a performance to remember. We suspect there are some lessons to be learnt here.

“The Innovaciones Acusticas team has a deep understanding of our products and is passionate about delivering the best possible sound experience,” says Etienne Gautier, MOON’s export sales manager. “Together with partners such as Scotland’s Renaissance, I believe that they represent the future of our industry.’