Innovaciones Acusticas and Moon sell experiential Hi-Fi

posted on Monday, 25th May 2020 by Steve May

High-end  Hi-fi  Retail 

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Hi-Fi outfit Moon continues to expand its reach, most recently announcing a partnership with audio retailer Innovaciones Acusticas, in Ecuador. The result is some truly spectacular one-stop systems, and a fresh new approach to selling audio.

Innovaciones Acusticas has been pioneering a designer approach to audio systems for South American consumers, emphasizing an experiential approach to Hi-Fi retail. From its high-end experience centre in the mountains, Innovaciones Acusticas has ‘introduced a fresh new hi-fi culture to Ecuador and takes delight in thrilling its customers by creating systems that deliver extraordinary, personalised audio performances.’

Ecuador Home 3

Innovaciones Acusticas’ special listening events, video promotions and interactive social media feeds set it apart from traditional hi-fi operations and, says the company, help customers better understand how premium audio products can bring a recording to vivid life and deliver a performance to remember. We suspect there are some lessons to be learnt here.

“The Innovaciones Acusticas team has a deep understanding of our products and is passionate about delivering the best possible sound experience,” says Etienne Gautier, MOON’s export sales manager. “Together with partners such as Scotland’s Renaissance, I believe that they represent the future of our industry.’

Ecuador System 1

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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