iFi Audio partners with Armour Home for consumer retail

IFi Audio has announced the appointment of Armour Home as its official distribution partner for consumer retail in the UK. With a long track record of high-profile audio distribution, Armour Home is both a manufacturer and a distributor. Today, the company owns six brands including Q Acoustics, QED, Systemline and Goldring, as well as distributing Grado headphones in the UK.

iFi is the sister-brand of Abbingdon Music Research (AMR) and is headquartered in Southport, UK. The two brands respectively design and manufacture portable, desktop and lifestyle audio products and high-end hi-fi components. Combined in-house hardware and software development teams and a ‘music first’ approach enable iFi and AMR to create audio products that have earned many awards around the world.

The brand recently released the Aurora (pictured above), an all-in-one wireless system, clad in bamboo and elevated by a distinctive aluminium frame.

The Aurora connects to a home Wi-Fi network, enabling users to stream music via their favourite apps, or play audio files stored on networked devices such as computers and NAS drives. Bluetooth is also included. The Aurora is hi-res audio enabled, supporting data up to 32-bit/192kHz without conversion or down- sampling via Wi-Fi, USB or Ethernet cable. Bluetooth streaming also delivers much better sound quality than is typically the case, engineered by iFi to be less ‘lossy’ than off-the-shelf Bluetooth solutions. All the latest 24-bit Bluetooth codecs are supported, including aptX Adaptive, aptX HD, LDAC and HWA.