IFA spin-off CE China 2019 opens in Guangzhou, turns focus on VR, AR and electric vehicles

CE China 2019, and partnering CE Summit, have opened in Guangzhou. The three day trade show was jointly opened by Gao Yuyue, Deputy Secretary, Guangzhou Municipal Government, Jens Heithecker, IFA Executive Director and CE China Chairman, and Orient Zhu, Vice President of IDG Asia.

Besides the CE Summit, CE China 2019 for the first time includes sections on virtual and augmented reality as well as leading edge mobility technologies, including electric vehicles and autonomous driving. 

At the opening ceremony, Gao Yuyue referred to the potential of CE China for the region: “Guangzhou is a very important manufacturing base and has one of the most advanced supply chains in this industry. CE China will inject additional dynamic to the electronic industry here in Guangzhou and support the economic and social progress.”

Jens Heithecker explained that CE China brings the successful concept of IFA to China and the pan-Asian market. “We bring together international brands, retailers from across Asia, consumers, and media representatives, to make CE China the most efficient platform for building and extending business relations,” he declared.

Alongside the CE Summit, CE China is hosting a number of events, including the China Household Electric Appliance Research Institute (CHEARI) which is announcing the winners of the China Household Appliances Innovation Award. Also, a German Pavilion is celebrating its premiere at the show.