Hisense upgrades Red Bull Racing Formula 1 Ops Room with monster LED display

posted on Friday, 23rd September 2016 by Steve May

Commercial  Corporate  Digital signage 

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Fast rising TV major Hisense, official television supplier to Red Bull Racing, has installed a gigantic high-tech display (pictured above, behind Team Principal Christian Horner and driver Max Verstappen) in team’s new factory Operations Room, in Milton Keynes. Red Bull’s operational nerve centre links the Formula 1 team's factory to the garage at every race, relaying a host of real time engineering data alongside video feeds from FOM (Formula One Management). Up to 400GB of data is transferred from track to factory every race weekend. The new display was a bespoke installation created by Hisense for the team. “We were approached to provide a unique solution,” Hisense UK deputy managing director Howard Grindrod told Inside CI.

Inside CI was invited along for a private viewing of the display during the Singapore GP. Measuring 9.6 x 3.6 metres, it’s hugely impressive and the clarity is stunning. The LED display is made up of 288 14-bit colour panels, each of which weighs 7.6kg, with a contrast of 3000:1.  The display took 9 days to build from start to finish.

Speaking about the project, Grindrod admits the brand isn’t known for digital signage technologies, but comments: “Our core excellence is vision, producing high quality screens. We want to occupy the premium space so we need the credibility to occupy the premium space.”

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Will Courtenay, Red Bull Racing Head of Strategy, describes the display as a “fantastic addition” to the team’s race day operations. “It enables us to work more effectively across the teams at the factory and at the circuit, supporting our performance on the track. We’ll have GPS information up there, timing, the video feeds that people see at home that we have at the track so that (the engineers) can see what is going on in the garage, what is happening at the pit wall… even though they might be thousands of miles away, effectively it’s as if they are there with us - they have all the same information.” He added. 

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“The new screen will help us communicate with the engineers that are present track side and will help us keep an eye on the cars; the state of readiness, whether the aerodynamics components that we expect them to fit to the car are being fitted. It’ll give us an all-round understanding of things as they proceed at the track, whilst being potentially thousands of miles away”.

“We’re extremely proud to be able to support their race day operations with our technology” adds Bob Wang, Director of Marketing at Hisense.

“We are always striving for innovation so being able to provide a screen of this magnitude to our partners Red Bull Racing is a proud moment for the company.” 

 

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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