Has Loewe just unveiled the world’s best OLED 4K TV? New Bild 7 outspecifies LG rivals

posted on Friday, 29th July 2016 by Steve May

4K  AWE Europe  OLED  HDR 


Loewe has announced its first OLED TV, the Bild 7. The set will come in 55- (Bild 7.55) and 65-inch (Bild 7.65) versions, priced at £4,490 and £6,490 respectively, and offer support for HDR (High Dynamic Range) content. A firmware update to unlock Dolby Vision compatibility is promised shortly after launch. The new 4K UHD flagship will debut this September, making its public debut at IFA 2016.

The screen will employ proprietary picture processing which Loewe has dubbed VantaVision, which it says is a term derived from VantaBlack, “the darkest man-made substance ever created.”

Bild translates to Picture in German. The set is currently undergoing Ultra HD Premium certification.

The Bild 7 will feature an integrated 1TB Freeview HD PVR hard drive (expandable to 2TB).  The Loewe DR+ hard drive also acts as a video server accessible from other Loewe TV sets in a home network, a function the brand calls DR+ Streaming. Viewers can pause a programme and continue where they left off on another DR+-equipped TV in a different room, thanks to DR+ Follow Me. 

4551_Bild _7_soundbar _detail

4552_Bild _7.55

The TV is less than 7mm thick and has an aluminium bezel finished in matt graphite grey. There’s a choice of dark or light grey acoustic fabric for the soundbar at the front and cable cover at the back. 

An integrated soundbar, with six active drive units, is coupled to 120W of amplification. This makes it by far the most powerful sound system from any OLED TV brand.  For added bass, the screen uses four ‘racetrack’style Auxiliary Bass Radiators, which replace the bass reflex design of previous Loewe models

The Bild 7 can be partnered with Loewe’s wireless speakers and powered subwoofers, in a 2.1, 3.1 or 5.1 home cinema configuration. The set can also wirelessly stream audio to other Loewe TVs, as part of a wireless audio network. Bluetooth connectivity is supported.

When in Standby, the motorised screen hides the soundbar. The TV comes with a wall mount, but there are optional table and floor stands available in matching graphite grey. The floor stand sports a motorised swivel action, while the table stand can be specified with or without motorised swivel. The stands are sized differently for the two screens sizes.

Distribution is via AWE. For more news stories about AWE’s product portfolio and services, visit our partner page here

4540_Bild _7 Front Crop

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and Ideal Home (amongst others).

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