Global market for Video Walls booms as new display technologies compete

posted on Wednesday, 15th August 2018 by Steve May

Commercial  Pro AV  Video Walls 

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The worldwide market for large-scale displays is on the up, according to a new Futuresource report into video wall display solutions. In 2017, it recorded a global market value of $6.4 billion, representing a massive 47 per cent year-on-year growth.

In this strongly competitive area, there are now three video wall technologies all showing a solid performance: Rear Projection Cubes, LCD and Narrow Pixel Pitch (NPP) LED.

Rear Projection Cubes (RPC) have a reputation for reliability, making it a favourite for mission critical applications, but the market report reveals an 8 per cent decline, with 35,800 units shipped.

Graham Cooke, Market Analyst at Futuresource Consulting, suggests that when competing technologies improve reliability, this sector will shrink. “But this isn’t going to happen immediately. Even by the end of the forecast period, volumes will still be about 20,000.”

LCD video wall technologies are booming, with 45.8 per cent growth, and 1.3 million unit volume. The epicentre of this is China, where Hikvision and Dahua helped account for a two-thirds share of all LCD video wall sales. LCD displays are commonplace as digital signage, in both public spaces and retail. When China is removed from the equation, growth is a more modest 17.4 per cent.

Narrow Pixel Pitch (NPP) LED displays are growing fast. In 2017, values grew by 50 per cent, reaching $1.7 billion. “This product saw huge technological advances, with Flip Chip, Chip-on-Board, Micro and Mini LED all becoming available on new products and creating new opportunities where those products could be used,” comments Cooke.

It’s this sector which is attracting interest from the likes of Samsung and Sony, who see an opportunity to steal market share from currently dominant pro AV Chinese brands. “Products are starting to trickle down from the more premium categories, and this movement into more every-day space will encourage the market to move to the next level,” adds Cooke.

The Futuresource report suggests that by 2022, NPP LED technology will account for 48 per cent of all market value. LCD will continue to be dominant in terms of volume though.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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