Freeview Play sales top one million, now accounts for one in three smart TVs sold

Sales of Freeview Play TVs and set-top boxes have surpassed one million, according to latest figures. Launched in late 2015, subscription-free Freeview Play combines live TV with internet-delivered catch-up and on demand content.

Freeview Play TVs now account for one in three (34 per cent) of smart HD TVs sold in the UK, according to GfK tracking data. Freeview Play is supported by over 20 leading brands making it the most widely adopted service by manufacturers for catch-up TV in the UK, with further major announcements and product developments scheduled for this year.

“I’m delighted that we have reached this major sales milestone so early in Freeview Play’s lifespan,” says Guy North, Managing Director of Freeview. “This achievement is a testament to all our many partners whom I’d like to thank for their outstanding support. With new content, manufacturer and product enhancement announcements on the horizon, Freeview Play is on track to becoming the new normal way viewers access TV.”

The 2017 Freeview Play specification includes optional support for Ultra HD 4K and HDR content for programmes delivered via broadband.

Technical development of Freeview Play, including product specification, is being led by Digital UK