Denon parent Sound United to acquire Bowers & Wilkins

posted on Saturday, 13th June 2020 by Steve May

Trade  Loudspeakers  Bowers and Wilkins  Denon 

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In a surprise move, Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology, Classé and Boston Acoustics, has announced its intention to acquire Bowers & Wilkins.

Bowers & Wilkins was founded in the UK, in 1966, and has been at the forefront of high-performance audio technology for more than 50 years. The brand is renowned for its loudspeakers, headphones and custom install products.

“Over the course of five decades Bowers & Wilkins built one of the most prestigious brands in the global speaker market with industry-leading acoustical engineering, iconic design and marketing,” says Kevin Duffy, CEO at Sound United. “B&W is a transformative brand and we look forward to the opportunity to finalize the transaction. This reflects Sound United’s unwavering focus to achieve its mission of bringing joy to the world through sound.”

The proposed transaction remains subject to ongoing discussions, confirmatory diligence, regulatory approvals, and other required consents. Sound United and Bowers & Wilkins will release further updates in relation to the status of the proposed transaction at the appropriate time.

Following the announcement from Sound United, Bowers & Wilkins issued a response, adopting a slightly less conclusive tone.

“Discussions between Bowers & Wilkins and Sound United are at an early stage with a view to consolidating our premium brands into a new group offering even better consumer opportunities. If our discussions are successful, combining Bowers & Wilkins’ engineering and manufacturing expertise in the premium category with the breadth of resources and capability of Sound United could certainly be a transformative step for both brands. It would allow the Bowers & Wilkins team even greater opportunities to focus on what we do best, building the industry’s finest loudspeakers,” explained Geoff Edwards, CEO of Bowers & Wilkins.

B&W qualified this with the following statement: "Should the two brands decide to move forward, Sound United would acquire all worldwide third-party distribution and licensing agreements under which Bowers & Wilkins premium audio products are currently sold. This does not affect any of the existing Bowers & Wilkins product portfolio or any of the products Bowers & Wilkins currently distributes or current global operations."

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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