CU Digital Home expansion gathers pace

posted on Thursday, 12th April 2012 by Steve May

Corporate  Appointments  Trade 


It's good when a plan comes together. So says leading tech distributor Computers Unlimited, which has pronounced the first stage of its Digital Home expansion plans complete. Having doubled the size of its team and with ten brands now in tow (including iRoom, Peachtree Audio, CYP, Optoma, Red Eye and Flexson), group commercial director Glenn McClelland says its time to move on to stage two.

"The last six months have seen a significant increase in our business," he reveals. "Our warehousing has been operating 24 hour shifts to keep up with the demand. However, we're not resting on our laurels.  As well as further vendor and staff appointments, the next stage of our plan is to further increase our customer support and communications platform."

McClelland says that this includes a new demonstration suite for its dealer-training programme, an in-depth product catalogue and a dedicated Digital Home website. 

The company recently hosted its annual CU Exposed trade show, which gave considerable floorspace over to CI and AV brands for the first time. The show attracted more than 250 visitors from across Europe along with more than 100 media representatives, including Inside CI. At the event, Canton demonstrated the new wireless music system Your_World, CYP unveiled its new 8x8 HDMI HDBaseT matrix switcher and Current Audio exhibited a wide range of in-wall and in-ceiling loudspeakers.

The CU Digital Home team can currently be found preaching the gospel at The Gadget Show Live and are participating in the upcoming Essential Install Live! Event at Sandown Park on June 13. A second CU Exposed event has been announced for September 18, to be held at the Business Design Centre Islington, London.

McClelland says there's more to come. "As our vendor list and dedication to service increases, so will our resources, with new appointments happening imminently, including one of the industry's most respected and experienced individuals."

McClelland won't be drawn on the high-profile appointment, saying only that the new brand manager is a well-known figure and the driving force behind a successful brand launched just 5 years ago. For more, watch this space.

Also read:
CI specialist Current Audio arrives in the UK
CU Digital Home hires ex-Armour Home bigwig
CU Digital Home appoints channel development manager


Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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