Cornflake Smart APP-artment is home automation evolved

posted on Monday, 15th July 2013 by Steve May

Home automation  Eco  home cinema  Hi-fi  Apps 

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Home automation specialist Cornflake has opened a Smart APP-artment showroom and store, which it says offers a taste of the lifestyle enhancements that Smart Integration and custom install can now provide. The London showroom is a high-end experiential retailing experience which combines services with products; almost everything in the property can be controlled via an iPad or Flat Frog multi-touch screens. There's a Kaleidescape cinema, dedicated games and relaxation lounge, cutting edge kitchen and media room. The only thing missing is a bedroom ("we couldn't get planning permission for that", we were told).  

Cornflake was founded in 1985 as a high-end Hi-Fi shop, but today CEO Robin Shephard says that it's become a full-fledged residential service provider. "We call it Cornflake Concierge, and it's been remarkably successful," he says. "Clients sign-up for a long time relationship and we look after all their technology, from their iPad to their cinema, lighting and IT."

The Smart APP-artment concept, which reputedly cost £1.4m to create, grew from a fact-finding mission to learn more about the custom install business in the States. "Everyone was saying the Americans were two years ahead of the UK market, so I went to find out  - and found it was exactly the same," he told Inside CI. "They had the same products and same challenges. But what was different was their go-to-market strategy. While here you might find a posh demo room, over there it was about the actual experience - what it this technology could do for you."

Despite being located below ground level, the complex feels bright and airy, thanks to inventive deployment of LED lighting technologiesm including faux skylights. Security, blinds and climate control are all adjustable via a bespoke Cornflake user interface. 

The product selection embraces Apple, Bowers & Wilkins, Crestron, De Dietrich, Loewe, Lutron, McIntosh Laboratories and Wilson Benesch. The total equipment bill is somewhere between £500,000 and £750,000. A £35,000 Samsung 4K Ultra HD display dominates the board room. All bathrooms have integrated Aquavision TVs. The build itself embraces a wide variety of innovative building materials, designed to reduce the carbon footprint of the property, and the most modern cosmetic finishes, including natural clay plaster, cork-leather wall cladding, magnetic wallpaper and bamboo flooring. 

The 4000sqft facility was designed by leading interior designer April Russell, while high-end eco-contractor Ecoism Manufacturing undertook the build. International architect Julian Arendt Associates was responsible for the internal room layout.

Visitors are invited to view by appointment. For booking details visit www.cornflake.co.uk.
Also read:
Samsung debuts Smart guest room tech for Bloc hotels
In-depth: The Savant Experience showhome
Crestron to champion smarter building tech at ISE 2013

 

 

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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