Consumers ready to subscribe to more streaming services says DEGI trade association

posted on Monday, 3rd February 2020 by Steve May

home cinema  4K  Streaming  OTT 

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Video entertainment trade association, the Digital Entertainment Group Europe (DEGE), has rebranded to reflect the rise of OTT streaming video services and their global reach. Now know as the Digital Entertainment Group International (DEGI), the group says it will drive regional transactional activity in support of new direct to consumer services, like Disney+.

Google recently joined as the organisation’s first transactional retail member. Existing members includes Lionsgate, NBCUniversal, Paramount Home Entertainment, Technicolor and Warner Bros Home Entertainment Group.

Over the past 12 months, the group has helped drive digital growth initiatives in a range of territories, including the US, Nordics, Australia and Asia. Most recently it was responsible for the Mega Movie Week consumer promotion.

The DEG recently formed the D2C Alliance, complete with an International Expansion Committee.

Liz Bales, CEO at the DEGI (pictured above left), says the role of the DEGI in a changing market will be crucial. "At a time when the video category is facing the practical effects of the diversification of consumer choice, and when some local markets lack the support of a trade association, the DEGI can act as a vital bridge in an increasingly global market.”

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Amy Jo Smith, President and CEO of the DEGI’s sister organisation, DEG (pictured top, right), told Inside CI that the launch of Disney+ has shown that there’s plenty of room for growth when it comes to OTT streaming services.

“What we've seen since Disney+ launched in October in the US is that it was complementary to Netflix," says Smith. "Netflix did not see a drop off of consumers, even though Disney+ did show initially 10 million subscribers in the first day, they're going to hopefully announce some new numbers soon, with their earnings report coming up. Our research shows that consumers who are once saying they want one to three OTT services are now saying that they're open to three to five. I think that what we’re seeing that that pie is getting a little biggers. You're going to see Peacock and HBO Max and Apple Plus, and they’re all going to have something different that they're offering to consumers.”

"We see home entertainment as a buffet for consumers. Sometimes you want a hamburger, sometimes you want steak... or salad."


Bales says that while the focus is on growing digital services, the DEGI isn’t giving up on physical media anytime soon.

“While work that we're doing this is very much about direct to consumer market, driving digital transaction, there's a lot of activity based or focus on physical media,” says Bayles.

“We see home entertainment as a buffet for consumers,” adds Smith. “Sometimes you want a hamburger, sometimes you want steak, or salad. So if you will, the best way to watch it in the home then you do want a 4k UhD disk. But if you just want to have an impulse, just going to find something well then, you know, the D2C model might serve your needs well.”

Disney+ will launch in the UK March 24. It'll be priced at £5.99 monthly, or £59.99 for an annual subscription.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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