posted on Monday, 21st October 2013 by Steve May
Next generation OLED curved TVs and 4K sets came under CI dealer scrutiny at the recent LG Ultra HD product showcase, held by Invision UK at the ever-popular Mercedes-Benz World, Weybridge. The event provided a hands on opportunity for LG's 55-inch 55 LA970W and 65-inch 65LA970W 4K UHD screens, as well as UK dealer premiere for the 55-inch 55EA980W OLED 3D Smart TV, and also provided an open forum to discuss the products and how they integrate into the custom install market. LG attendees included UK CE Commercial Director Andrew Mackay.
Adrian Summers, sales specialist at Invision UK, declared the event "a great success," adding: "Everyone who came along, whether installers, distributors, or LG staff has learned a huge amount about LG screens and the CI industry."
Bert McGaughey, of Inspired Dwellings, was suitably impressed: "I had seen the 84-inch LM960V previously and the smaller sizes mirrored its quality. It was refreshing to hear that LG are keen to work with the CI industry and help us to control their products."
Konnectiv MD Kris Hogg also praised LG's willingness to engage the CI business: "LG's launch of smaller 4K screens and the new OLED products proved to be an interesting day, not because we had the opportunity to finally see some stunning new technology, but because, at last, we finally engaged with a manufacturer who was prepared to listen to what our industry required from a TV screen. I believe that we will now see LG start to work towards enabling full and proper control of their screens from our systems." He noted that if LG does take on board feedback from the event the company "will have a massive opportunity to become the screen of choice for the CI industry, not just in the UK but globally."
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Steve is a veteran of the UK consumer electronics
industry, having covered it for
various media outlets for more than 20 years.