Alltrade reports brisk business at new trade counters in Reading and Bolton, spotlights CI

posted on Friday, 6th April 2018 by Steve May

Alltrade  Trade  Satellite  TV mounts  Training 

[#pageName]

Alltrade has opened two more trade counters, one of which is its first dedicated to custom install, bringing its total number of outlets across the country to seven. The new units, in prime locations in Reading and Bolton, stock a wide range of Alltrade products and have been fitted with fully interactive installer training rooms.

“With outstanding growth across our CI division we wanted a greater presence in the affluent areas of the M4 corridor and the North West,” explains Alltrade MD Steve Simper. “Having located and secured both new sites last year, we have had them fully refitted to our specification and incorporated extensive installer training facilities.” Simper says that both new Trade Counters have experienced, knowledgeable staff, including Nick Cain, branch manager at Bolton, and Leevan Smith, branch manager at Reading.

The Bolton branch provides Alltrade with a unique CI focus, and represents a major expansion into the north of the country. The 6000 sqft building is shared with CI software development company DemoPad. The facility allows DemoPad to offer full training and support to the North West, while Alltrade offers project planning, support and instant access to a vast portfolio of CI products.

Bolton Training Room 1

Reading Opening Event In Training Room

Reading Trade Counter With AVN Van (1)

The Reading branch can be found off the M4, on an industrial park with plenty of parking. Alltrade has the 2500 sqft unit at the front of the site; it features a fully stocked warehouse, customer facing trade counter and a mezzanine floor with interactive training room.

The company, a specialist distributor of TV signal equipment, IRS, custom install, security and home automation products, describes business as ‘brisk’ at both locations following their opening.

At the Reading opening event, Ambi Sond from AVN Productions, commented: “We only work with products and suppliers that mirror our ethos of having quality and reliability balanced with value for money and Alltrade fits that criteria perfectly. The Reading branch is ideally located for us. While we have used Alltrade for years, the Hemel Hempstead branch is quite a trek, so we generally use Alltrade’s next-day delivery in its own vans. This new facility brings all of the benefits of the Trade Counter into the heart of our business area.”

Integrators can find the new trade counters at Unit A, Lambs Farm Business Park, Swallowfield, Reading, RG7 1PQ and Unit 4, Document Interlink Building, Tonge Bridge Way, Bolton, BL2 6BF. Both sites are accepting new trade accounts.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

Share this!

Have your say...

Sorry guests can't post comments.

Please Login if your an existing member or Register a new account.

Authors

Latest Posts

StormAudio previews IMAX Enhanced AV processors

StormAudio previews IMAX Enhanced AV processors

13

Sep

2019

posted by Steve May

Immersive AV demos at CEDIA Expo offer a taste of the future

More...
.
Dynaudio debuts Custom Performance speakers

Dynaudio debuts Custom Performance speakers

12

Sep

2019

posted by Steve May

Adds outdoor models, subwoofer and new control software at CEDIA EXPO

More...
.