Artificial Intelligence a key priority for LG at IFA 2018

Artificial Intelligence will be high up the agenda at IFA in September. LG Chief Executive Officer Jo Seong-Jin and Chief Technology Officer Dr. I.P. Park will deliver a joint opening keynote to outline their vision for LG’s ThinQ strategy for AI. The presentation, titled Think Wise, Be Free: Living Freer with AI ,will be delivered on Friday, August 31, at Messe Berlin.

With interest in all things AI at a peak, CEO Jo will provide an insight into how LG hopes its AI strategy will change lives. ThinQ, an open platform, is being rolled out to a wide range of everyday products, including refrigerators, TVs and washing machines.

“The IFA Keynotes provide CEOs and top executives with a global media platform for forward thinking ideas and strategies,” said Jens Heithecker, Messe Berlin Group executive vice president and IFA executive director. “LG has been and continues to be a key global player in the field of artificial intelligence.”

Jo, a 40-year veteran of LG, was an early believer that AI could be best harnessed for the consumer market through household appliances. Because appliances are associated with ‘chores,’ he believes its one area ripe for innovation.

As CTO, Dr. Park’s top priority is to transform LG into a company that views AI as its top priority and future growth engine.

LG developed ThinQ at the end of 2017 to identify all of its home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners, as well as LG’s own AI technology, DeepThinQ. Last year, LG announced the opening of the Artificial Intelligence Lab in Seoul to bring together all its AI research in technologies.The AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.