Alltrade announces dedicated CI division, ramps up home automation support

posted on Monday, 5th February 2018 by Steve May

Trade  Home automation 

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Alltrade says it’s stepping up support for the custom install and and home automation sector, as part of its business expansion plan for 2018. Changes include a new corporate structure with a specialist CI focus, several internal promotions and opening two new trade counters.

The company has created two distinct divisions. One will lead the company’s continued development in the CI sector, the other will focus on its distribution of IRS/Fibre equipment.

“As we continue to expand into new areas a decision has been made to divide the business into two distinct Technical areas to further enhance our customer service and support,” explains Alltrade MD Steve Simper. “One area will be for the traditional signal distribution sector, commonly known as IRS, and the other will incorporate IT, Networking, Smart Home and Audio, and be referred to as CI. Our technical teams help us to stand apart from our competitors and we will continue to invest and train our already highly skilled staff across both divisions.”

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The expansion has seen several Alltrade staff move into senior management roles. Lee Harding (pictued above right) has been promoted to the Board of Directors with the position of Technical Director for CI. Alltrade’s resident Technical Director Julian Hall becomes Technical Director for IRS, and Mark Bartlett (pictured left) becomes Technical Sales Manager for CI.

Alltrade is opening two new Trade Counters in Reading and Bolton early 2018. The new Bolton branch is Alltrade’s first dedicated to CI technologies. This briungs the total number of Alltrade Trade Counters to seven. Each Trade Counter offers immediate access to Alltrade’s entire portfolio of products.

In addition to the new structure, staff promotions and branch openings, Alltrade will continue to invest in manufacturer and expert-lead training throughout 2018. Each Trade Counter has dedicated training facilities and seminar room that hosts a packed itinerary of training events each month.

Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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